{"id":12275,"date":"2017-09-25T13:18:36","date_gmt":"2017-09-25T12:18:36","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=12275"},"modified":"2020-09-22T10:07:48","modified_gmt":"2020-09-22T09:07:48","slug":"basics-design-sprints-jargon","status":"publish","type":"post","link":"https:\/\/www.shopjessicabuckley.com\/blog\/basics-design-sprints-jargon\/","title":{"rendered":"The basics of design sprints and other jargon"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><script type=\"application\/ld+json\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span> {\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"WebPage\",\n  \"headline\": \"\n            The basics of design sprints and other methodologies - Marvel Blog        \",\n  \"about\": [\n    {\"@type\": \"Thing\",\"name\": \"design\",\"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Design\"},\n    {\"@type\": \"Thing\",\"name\": \"Design Sprints\",\"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Design_sprint\"}\n  ],\n  \"mentions\": [\n    {\"@type\": \"Thing\",\"name\": \"Agile\",\"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Agile_software_development\"}, \n    {\"@type\": \"Thing\",\"name\": \"development\",\"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Web_development\"}, \n    {\"@type\": \"Thing\",\"name\": \"end product\",\"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Product_(business)\"}, \n    {\"@type\": \"Thing\",\"name\": \"collaboration\",\"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Collaboration\"}\n  ]\n}\n<\/script>Nowadays, more and more product teams are adopting Agile processes to manage projects and create more user-centric products. As a result, we've seen a bunch of new jargon pop up alongside the various design methodologies that emerged to help teams bring design to Agile development.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"From Design Sprints to Agile UX, this is my attempt at breaking down industry jargon into something simpler.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">From Design Sprints to Agile UX, the aim has been to help teams bring design and development together to ensure Agile processes deliver an end product that looks and works just like the designer intended. All the different frameworks out there can get a bit overwhelming, so this is my attempt at breaking down the jargon into something more straightforward and understandable.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">What we'll cover:<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We'll cover the 4 methodologies outlined in the list below, looking at why each is used and how they improve collaboration with <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.shopjessicabuckley.com\/blog\/design-doesnt-stop-handoff\/#agile\">Agile development<\/a> teams. For a summary of the collaboration challenges, check out <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.shopjessicabuckley.com\/blog\/design-doesnt-stop-handoff\/\">my previous article<\/a>. For now though, these are the frameworks and methodologies we'll cover:<\/p>\n<section class=\"long-post-content\">\n<ol class=\"pageWrap pageWrap--s list list--ordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\" class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\" class=\"c-silver lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"class=\"link link--blue fontWeight-4\" href=\"#part1\">Design Thinking <\/a><\/strong><\/li>\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"#part2\">Lean UX <\/a><\/strong><\/li>\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"#part3\">Agile UX<\/a><\/strong><\/li>\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"#part4\">GV Design Sprints <\/a><\/strong><\/li>\n<\/ol>\n<\/section>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">1. Design Thinking<\/h2>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">What is it?<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">Design thinking is a framework to help organisations think more like designers through the use of elements from a designers toolkit such as <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/designthinking.ideo.com\/?page_id=1542\"><span class=\"s2\"><i>empathy and experimentation<\/i><\/span><\/a>. It blends what\u2019s technically feasible with what users actually want in a product, helping companies change the way their products are built.\u00a0<\/span><\/p>\n<div id=\"attachment_12054\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/09\/image-9.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12054\" class=\"wp-image-12054 size-full\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-9.png\" alt=\"design thinking loop\" width=\"1490\" height=\"974\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-9.png 1490w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-9-600x392.png 600w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-9-768x502.png 768w\" sizes=\"auto, (max-width: 1490px) 100vw, 1490px\" \/><\/a><p id=\"caption-attachment-12054\" class=\"wp-caption-text\">Design Thinking Loop<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">Having your development team understand what design is by practicing it in the early stages of a project can help bridge the gap between design, development and other departments. The different steps involved can be seen in the diagram above, but for a more detailed overview check out <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.ideou.com\/pages\/design-thinking\"><span class=\"s2\">IDEO\u2019s page<\/span><\/a>.<\/span><\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Design Thinking helps make design more inclusive, providing the tools for anyone to think like a designer.\"<\/p><\/span><\/blockquote>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Design Thinking and Agile collaboration<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">With so many teams embracing Agile for development, how can Design Thinking work alongside it? Here are 3 ways to go about it:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\"><b class=\"fontWeight-5\">1. Prototype first<\/b><\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.shopjessicabuckley.com\/blog\/what-is-rapid-prototyping\/\">Prototyping ideas<\/a> in Design Thinking workshops can also save Agile teams from developing features that aren\u2019t actually needed. Once the team understands their target user, they can start using feedback from that user to prioritise the features that will get delivered through Agile sprints. The most critical features can be focused on first and iterated upon quickly, whilst progress can be shared transparently with the rest of the team.<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\"><b class=\"fontWeight-5\">2. Focus on the Similarities<\/b><\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">In an ideal world, teams using Design Thinking converge and collaborate really well. However, in truth, getting people from different departments to focus on <span class=\"side-quote side-quote-left side-quote-exposed\" style=\"max-width: 280px; margin-bottom: 8px;\">Design Thinking can be performed in an Agile manner, and Agile can be performed with a Design Thinking mindset.<\/span> Design Thinking exercises can sometimes prove a challenge, as you can get people who simply don\u2019t want to be there. There may be developers who just want to jump straight into coding and feel like the process is a waste of time. This is also suggested by Steve Perkins, Culture Strategist for Capital One, who writes that the main concern of working with Agile and Design Thinking can be the impetus to \u2018just start building\u2019, rather than focusing on the solution first.<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">However, forcing people to use post-it notes and draw out storyboards won\u2019t influence an engineering culture. A better approach can be to focus on the similarities between Agile and Design Thinking to bring them together. For instance, Perkins also suggests that \u00a0Design Thinking can be performed in an Agile manner, whilst at the same time, Agile can be performed with a Design Thinking mindset. This is possible because they both compliment each other\u2019s philosophy in a few areas - some of which are highlighted by <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.scrumalliance.org\/community\/profile\/speleg\/\"><span class=\"s2\"><b class=\"fontWeight-5\">Shay Peleg<\/b><\/span><\/a>, Sr. Agile Coach at IBM:<\/span><\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\" class=\"ul1\">\n<li class=\"li1\"><span class=\"s2\">The customer is at the centre of both.<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">We\u2019re encouraged to prototype, and create a high quality representation of the final product without running through the entire development lifecycle.<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">Both prevent you from falling in love with one final solution, as both are iterative, learning from previous cycles.<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">Design Thinking promotes a multidisciplinary and diverse team to look at problems from various perspectives - this is similar to the concept of autonomous, self powered teams in Agile.<\/span><\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">Check out the full list in Shay\u2019s article, <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.scrumalliance.org\/community\/articles\/2016\/december\/design-thinking-agile\"><span class=\"s2\"><i>\u2018Design Thinking = Agile?<\/i><\/span><\/a><i>\u2019<\/i><\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\"><b class=\"fontWeight-5\">3. Lead with design<\/b><\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">Design Thinking may be a useful tool, but what happens to it once the workshops are over and the engineering begins? Empathy maps and personas can end up left behind and forgotten, as if they were just boxes to be checked off. Natasha Jen suggests this in \u201cDesign Thinking is Bullshit\u201d ????, questioning whether the practice actually effects end products:\u00a0<\/span><\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Design Thinking may be useful, but what happens once the workshops are over and the engineering begins?\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><iframe loading=\"lazy\" class=\"display-block marginTopBottom-l centered\" title=\"Natasha Jen: Design Thinking is Bullsh*t\" src=\"https:\/\/player.vimeo.com\/video\/228126880?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">In my experience, these issues can emerge when there\u2019s an absence of skilled designers leading Design Thinking sessions, and consultants with less experience are used in place of designers to facilitate sessions. In these situations, the Design Thinking framework can end up being used as a golden path, that gets followed step by step. Despite this aspect, as a tool to spread design across an engineering lead business, there haven\u2019t been many better approaches.\u00a0<\/span><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Useful Resources:<\/h2>\n<blockquote class=\"embedly-card\" data-card-controls=\"0\">\n<h4><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.com\/front-line-interaction-design\/the-blurring-between-design-thinking-and-agile-ae59d14f28e3\">The blurring between Design Thinking and Agile - Front Line Interaction Design - Medium<\/a><\/h4>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\"Hi Greg Firstly, totally agree with Juho, Kam and Peter 's thoughts. At IDEO Design Thinking lives in the strategic world where we use design methods to find the right question and begin to answer it. Agile is lives in the software world where once a question is asked teams iterate toward a solution.<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><script async src=\"\/\/cdn.embedly.com\/widgets\/platform.js\" charset=\"UTF-8\"><\/script><\/p>\n<blockquote class=\"embedly-card\" data-card-controls=\"0\">\n<h4><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/designthinking.ideo.com\/?page_id=1542\">Design Thinking | Design Thinking<\/a><\/h4>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">What is design thinking? Design thinking is a human-centered approach to innovation that draws from the designer's toolkit.<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">2. Lean UX<\/h2>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">What is it?<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">Lean UX is a set of principles based on the agile methods of the \u2018Lean Startup\u2019, where much of the focus is brought to the present. Instead of throwing <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.shopjessicabuckley.com\/blog\/ux-deliverables\/\">design deliverables<\/a> over the wall, teams accept that a final design can\u2019t be created up front, and believe the answers will emerge as hypothesises are tested through incremental Minimal Viable Products (MVPs). For the sake of understanding, it can be pictured as this continuous <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/steveblank.com\/2015\/05\/06\/build-measure-learn-throw-things-against-the-wall-and-see-if-they-work\/\"><span class=\"s2\">'build, measure and learn' loop<\/span><\/a>, or a think, make check cycle:<\/span><\/p>\n<div id=\"attachment_12055\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/09\/image-10.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12055\" class=\"wp-image-12055 size-full\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-10.png\" alt=\"Lean UX cycle of thinking, making and checking\" width=\"1490\" height=\"1184\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-10.png 1490w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-10-600x477.png 600w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-10-768x610.png 768w\" sizes=\"auto, (max-width: 1490px) 100vw, 1490px\" \/><\/a><p id=\"caption-attachment-12055\" class=\"wp-caption-text\">Lean UX Cycle<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">Like Design Thinking,<a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.smashingmagazine.com\/2014\/01\/lean-ux-manifesto-principle-driven-design\/\"><span class=\"s2\"> Lean UX isn\u2019t a process where each tool has to be applied in a specific order<\/span><\/a> \u2013 it\u2019s a process that helps you reduce waste, and work together to build a customer centric solution. For a more in-depth overview of Lean UX, check out <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.scaledagileframework.com\/lean-ux\/\"><span class=\"s2\">SAFe\u2019s article<\/span><\/a>, who outline all the main principles such as \u2018The Lean UX Process\u2019, \u2018Outcome Hypothesis\u2019, and the \u2018Minimal Marketable Feature\u2019.<\/span><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Lean UX and Agile<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">Lean UX works well with Agile because they both operate iteratively, enabling teams to apply learnings from each cycle to the next iteration. As <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.interaction-design.org\/literature\/article\/a-simple-introduction-to-lean-ux\">Interaction Design Foundation<\/a> put it:<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"long-quote\"><i>\u201cThe nature of Agile development is to work in rapid, iterative cycles and Lean UX mimics these cycles to ensure that data generated can be used in each iteration.\u201d<\/i><\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">Here are 3 ways to go about using Lean UX alongside an Agile Development team:\u00a0<\/span><\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">1. Extend the role of the designer<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p2\"><span class=\"s1\">Lean UX brings all the different departments in an organisation together, extending the role of the designer past a simple hand off point, and towards understanding what\u2019s actually required when it comes to implementing a design. \u00a0<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p3\"><span class=\"s1\">This encouragement for designers to understand how developers work not only improves collaboration but can also reduce waste. An understanding of the technical constraints in which designs are built can lead to more realistic and feasible designs that can actually be implemented by engineers. \u00a0<\/span><\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">2. Empower everyone to design<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p2\"><span class=\"s1\">Just like designers working with code, the converse is true for developers, who get involved in design where possible and increase their understanding of UX. As highlighted by the <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.interaction-design.org\/literature\/article\/a-simple-introduction-to-lean-ux\">Interaction Design Foundation<\/a>, this sharing of design responsibilities not only makes sure we research, design and build altogether, but also ensures there\u2019s no single source of design that may lead to a bottleneck for development:\u00a0<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p2\"><span class=\"long-quote\"><i>there\u2019s no \u201cbottleneck\u201d created by having a single <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.shopjessicabuckley.com\/blog\/how-to-test-ux-design-early-process\/\">UX design<\/a> resource trying to get the whole job done in tight timescales by themselves.<\/i><\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">By having departments feedback to each other more often in Lean UX, everyone involved with the project works more collaboratively from inception to implementation. This doesn\u2019t mean different teams won\u2019t have their own space though - there are still times to get things done individually as a designer or developer.\u00a0<\/span><\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">3. Fail fast with MVPs<\/h3>\n<div id=\"attachment_12056\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/09\/image-11.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12056\" class=\"wp-image-12056 size-full\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-11.png\" alt=\"2 examples of how to do and not do Minimal viable product\" width=\"1490\" height=\"848\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-11.png 1490w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-11-600x341.png 600w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-11-768x437.png 768w\" sizes=\"auto, (max-width: 1490px) 100vw, 1490px\" \/><\/a><p id=\"caption-attachment-12056\" class=\"wp-caption-text\">Minimal Viable Product, adapted from <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/twitter.com\/jopas\">Jussi Pasanen<\/a><\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">A core concept of Lean UX is the Minimal Viable Product (MVP), which is the simplest and cheapest working version of a product. The use of MVPs enable product teams to throw features away that fail the initial hypothesis, enabling more experimentation - which is also key to agile.<\/span><\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"MVPs allow us to remain customer-centric, save us from marrying ideas, and ensures there are no 'sacred cows'.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">MVPs allow us to remain <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.scrumexpert.com\/videos\/become-customer-centric\/\"><span class=\"s2\">customer centric<\/span><\/a>, saving us from marrying ideas, and ensuring there\u2019s no \u201csacred cows\u201d.\u00a0<\/span><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Useful Resources:<\/h2>\n<blockquote class=\"embedly-card\" data-card-controls=\"0\">\n<h4><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.smashingmagazine.com\/2014\/01\/lean-ux-manifesto-principle-driven-design\/\">The Lean UX Manifesto: Principle-Driven Design<\/a><\/h4>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">My colleague Ajay and I have been working at incorporating lean UX at the enterprise level for over two years. In studying it, I find that there's a temptation to lay down rules, and if the rules aren't followed... well, then, you can't call it lean UX.<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<blockquote class=\"embedly-card\" data-card-controls=\"0\">\n<h4><a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.scaledagileframework.com\/lean-ux\/\">Lean UX<\/a><\/h4>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">What if we found ourselves building something that nobody wanted? In that case, what did it matter if we did it on time and on budget? [1] -Eric Ries Lean User Experience (Lean UX) design is a mindset, a culture, and a process that embraces Lean-Agile methods.<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">3. Agile UX<\/h2>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">What is it?<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">Agile UX builds upon the concepts of Agile development by adding elements from User Experience design into the process. In contrast to Lean UX bringing departments together, Agile UX focuses on bringing design <i>into<\/i> the Agile process. This means design is actually carried out using sprints, scrums and retrospectives - the same framework a development team will be using. An example of an Agile UX alongside development may look like this:<\/span><\/p>\n<div id=\"attachment_12058\" style=\"width: 1450px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/09\/image-12.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12058\" class=\"wp-image-12058 size-full\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-12.png\" alt=\"example of a design sprint using agile UX\" width=\"1440\" height=\"1132\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-12.png 1440w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-12-600x472.png 600w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-12-768x604.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/a><p id=\"caption-attachment-12058\" class=\"wp-caption-text\">Example design sprint, adapted from <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/whitespace.ch\/agile-ux-design-how-ux-and-development-work-together\/\">White Space<\/a><\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">Agile UX is iterative, so can prevent big upfront designs being handed over to development teams. Therefore, designers are less likely to go off on their own, and design in isolation to feedback from the rest of the team.\u00a0<\/span><\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Agile UX is iterative, so can prevent big upfront designs being handed over to development teams.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">There are a few ways to go about Agile UX, with 2 of the most effective as follows:<\/span><\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">1. Design within sprints<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p2\"><span class=\"s1\">Design can be carried out in the very same Sprint as development work, so that design and development are always working on the same thing. This is also known as \u2018Just in Time\u2019 agile UX, as the designs are created in tandem with what\u2019s being developed. Using this approach can strengthin the relationship within teams, as high levels of collaboration are needed. Conversely though, the constant communication needed can slow development speed. <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.linkedin.com\/in\/dereklarson\"><span class=\"s2\">Derek Larson<\/span><\/a> frames this well:<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p2\"><span class=\"long-quote\"><i>It\u2019s like two bridge construction teams building from opposite shores; constant communication is critical to make sure when they meet in the middle they aren\u2019t yards apart.<\/i><\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\">This is also why many product teams operate with UX working 1 sprint ahead of development instead. Let\u2019s now look at this approach:<\/span><\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">2. Work ahead of developers<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p3\"><span class=\"s2\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.nngroup.com\/articles\/state-ux-agile-development\/\">Loranger<\/a><\/span><span class=\"s1\"> suggests that UX working ahead of development sprints is preferred by many teams, as it ensures for more time to carry out tasks such as research and user testing. This extra time enables designers to<a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.nngroup.com\/articles\/state-ux-agile-development\/\"><span class=\"s2\"> test even more assumptions<\/span><\/a>, and have clear designs ready to pass to development for <i>their <\/i>next sprint. In return, developers can feed back working code for designers to test with users.<\/span><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><span class=\"s1\"><b class=\"fontWeight-5\">More Benefits of Agile UX<\/b><\/span><\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p3\"><span class=\"s1\">Overall, Agile UX shares many of the benefits of Lean UX, plus a few of its own:<\/span><\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\" class=\"ul1\">\n<li class=\"li3\"><span class=\"s1\">Agile UX is incremental, preventing big up front designs handed to development teams<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Both design and development are working with the same methodology, so can work closer together and have a shared understanding.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">By staying one sprint ahead of development, product decisions can be made ahead of implementation, guiding the software development process.\u00a0<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Designers can better integrate user feedback in each sprint, as they work closer to the rest of the team.<\/span><\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Whilst there are clearly many benefits, one major drawback is that the quality of user research can often be sacrificed in order for design to stay ahead of each Agile Sprint cycle.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Useful Resources:<\/h2>\n<blockquote class=\"embedly-card\" data-card-controls=\"0\">\n<h4><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.nngroup.com\/articles\/state-ux-agile-development\/\">Infusing UX to Agile Development Processes<\/a><\/h4>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">New research shows UX making strides in infusing user-centered design approaches into Agile development processes.<\/p><\/span><\/blockquote>\n<blockquote class=\"embedly-card\" data-card-controls=\"0\">\n<h4><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/uxplanet.org\/how-providing-ux-in-agile-design-lead-and-product-owner-8845a939756c\">How Providing UX in Agile: Design Lead and Product Owner<\/a><\/h4>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">By Luca Longo Today, I'll talk about my experience working as UX Lead in an agile company. Just to make sure, I'm not going to talk about using agile during your design process, Google already published an excellent document about that.<\/p><\/span><\/blockquote>\n<blockquote class=\"embedly-card\" data-card-controls=\"0\">\n<h4><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/manifesto.co.uk\/agile-ux\/\">How to create an Agile UX design process - Manifesto<\/a><\/h4>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Agile and UX seem like natural bedfellows but many organisations who've successfully got their development teams to adopt Agile methodologies are struggling to integrate UX design into the process. The principles of Agile were set out by software developers for software developers.<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">4. GV Design Sprints<\/h2>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">What is it?<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p3\"><span class=\"s1\">The Design Sprint by Google Ventures can be seen as a combination of the three approaches above: Design Thinking, Agile, and Lean. Let\u2019s refer to Google\u2019s own definition for clarity:<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p3\"><span class=\"long-quote\"><i>The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at <\/i><a class=\"link link--blue fontWeight-4\"href=\"http:\/\/gv.com\/\"><span class=\"s3\"><i>GV<\/i><\/span><\/a><i>, it\u2019s a \u201cgreatest hits\u201d of business strategy, innovation, behavior science, Design Thinking, and more\u2014packaged into a battle-tested process that any team can use.<\/i><\/span><\/p>\n<div id=\"attachment_12060\" style=\"width: 924px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/09\/image-13.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12060\" class=\"wp-image-12060 size-full\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-13.png\" alt=\"Example of the cycle of Design sprint \" width=\"914\" height=\"852\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-13.png 914w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-13-600x559.png 600w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-13-768x716.png 768w\" sizes=\"auto, (max-width: 914px) 100vw, 914px\" \/><\/a><p id=\"caption-attachment-12060\" class=\"wp-caption-text\">GV Sprint, adapted from <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.gv.com\/sprint\/img\/sprint-diagram.png\">GV.com<\/a><\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\"><b class=\"fontWeight-5\">Focus on Innovation<\/b><\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p2\"><span class=\"s1\">As highlighted in the definition, and shown in the diagram above, Design Sprints can be a powerful tool for innovation. Where <i>Lean UX<\/i> tries to address everything from idea to delivery of a feature, Design Sprints focus primarily on the idea and understanding of the problem. William Deng, author in UX Mastery, helps us visualise the differences between Design Sprints, Agile and Lean. Here\u2019s our adaptation of <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/uxmastery.com\/enough-agile-sprints-time-design-sprints\/\"><span class=\"s2\">his diagram<\/span><\/a>:<\/span><\/p>\n<div id=\"attachment_12062\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2017\/09\/image-15.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12062\" class=\"wp-image-12062 size-full\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-15.png\" alt=\"Different shapes showing the process of agile UX, Lean UX and Design sprint\" width=\"1490\" height=\"744\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-15.png 1490w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-15-600x300.png 600w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/image-15-768x383.png 768w\" sizes=\"auto, (max-width: 1490px) 100vw, 1490px\" \/><\/a><p id=\"caption-attachment-12062\" class=\"wp-caption-text\">Agile UX, Lean UX and Design Sprint - adapted from <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/uxmastery.com\/wp-content\/uploads\/2016\/06\/Agile-lean.jpg\">UX Mastery<\/a><\/p><\/div>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Design Sprints focus primarily on the idea and understanding of the problem.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\"><b class=\"fontWeight-5\">Innovate faster<\/b><\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p2\"><span class=\"s1\">The aim is to learn <i>without<\/i> building and launching features, as you would with an MVP (in Lean UX). This approach therefore gives chance for entire product teams to iterate and test ideas rapidly together within just 1 working week. \u00a0This is especially useful in larger organisations and corporations \u00a0who can sometimes be slower to move. Design Sprints get everyone together and can be a great solution to generate momentum quickly and early on in a project. \u00a0<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p2\"><span class=\"s1\">The GV Sprint also provides activities and resources for every single day in the week, so teams know exactly what they\u2019re doing, and are able to quickly test ideas. In contrast to Design Thinking, everything in a Design Sprint is set out and structured, enabling teams to move quickly through a design process. For an overview of the differences between the <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/medium.muz.li\/design-thinking-vs-design-sprints-whats-the-difference-47f490402077\"><span class=\"s2\">two, check this article out<\/span><\/a>.<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p1\"><span class=\"s1\"><b class=\"fontWeight-5\">Learn through prototypes<\/b><\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p2\"><span class=\"s1\">A key component of the sprint is the creation of a <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.shopjessicabuckley.com\/features\/prototyping\">prototype<\/a>, which is one of the best ways to gather data and test ideas out. Essentially, this helps reduce as much time as possible that may be spent by engineering working on ideas that may be thrown away. As Google put it:<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p2\"><span class=\"long-quote\"><i>\u201cThe sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.\u201d<\/i><\/span><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Useful Resources:<\/h2>\n<blockquote class=\"embedly-card\" data-card-controls=\"0\">\n<h4><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/designsprintkit.withgoogle.com\/\">Design Sprint Kit<\/a><\/h4>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">A design sprint is a five-phase framework that helps answer critical business questions through rapid prototyping and user testing. Sprints let your team reach clearly defined goals and deliverables and gain key learnings, quickly. The process helps spark innovation, encourage user-centered thinking, align your team under a shared vision, and get you to product launch faster.<\/p><\/span><\/blockquote>\n<blockquote class=\"embedly-card\" data-card-controls=\"0\">\n<h4><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/uxmastery.com\/enough-agile-sprints-time-design-sprints\/\">Had enough of agile sprints? Time for design sprints - UX Mastery<\/a><\/h4>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">By now, everyone in the technology industry has either heard of, or worked in agile sprints. But what about design sprints? Popularised by GV, Google's venture capital arm, design sprints are an effective way to rapidly test and prototype ideas in the space of a week.<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Overall, find what works for your team<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p2\"><span class=\"s1\">From my experience working between design and development, I\u2019ve found that in the best teams, \u2018designer <i>versus<\/i> developer\u2019 doesn\u2019t exist - it\u2019s more like 'designer <i>and<\/i> developer\u2019, with many people even doing both. Therefore, the success at which designs are delivered as intended comes down to the people in your team and how they work. Hiring the right type of developer who has an appreciation for design, or designers who value development can be the key.\u00a0<\/span><\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\u201cIn the best teams, \u2018designer versus developer\u2019 doesn\u2019t exist - it\u2019s more like 'designer and developer\u2019\u201d<\/p><\/span><\/blockquote>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Try combining methodologies<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p2\"><span class=\"s1\">After considering all of the frameworks outlined above, it\u2019s fair to say that there\u2019s no single best approach for improving collaboration between engineering and design. Instead, sometimes a combination of a few may frameworks could for your team.\u00a0<\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p3\"><span class=\"s1\">For example, you might start with a Design Sprint to get everyone aligned from the offset of a project. The resulting Design Sprint prototypes can then be carried forward to provide a clearer direction for agile sprints. <\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">This can improve certain weaknesses in the agile process too. For instance, a major criticism of agile has been that it \u2018<a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.jeffgothelf.com\/blog\/agile-doesnt-have-a-brain\/\"><span class=\"s2\">has no brain<\/span><\/a>\u2019, meaning that Agile can <i>seem<\/i> to be performing successfully since it's delivering features. The problem is, they may not be the right ones. Design Thinking and Design Sprints can help provide that brain to agile.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">The prototype is the new spec<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p2\"><span class=\"s1\">As seen throughout, the prototype plays a key role in pretty much every approach for bringing design and development teams together, and it\u2019s therefore become an indispensable tool for collaboration.<\/span><\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">\"Gone are the days of documentation \u2013 prototypes have become interactive design specs that people can experience.\"<\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"class=\"p2\"><span class=\"s1\">In Design Sprints and Design Thinking, prototyping gives everybody the chance to influence the goal of the project and also provides a shared vision for teams to align around. With this common understanding, there becomes less of a need for lengthy documentation, as the prototype becomes the documentation itself. <\/span><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">It\u2019s much easier to understand a complex interaction through experiencing it via a prototype than it is from reading a long description. This is why we've made it possible to <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/marvel-dropbox-paper-bring-design-spec-documents-life\/\">embed Marvel prototypes directly in Dropbox Paper<\/a> documents, enabling teams to get more value out of the tools they're using.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Reducing the number of deliverables can also break down walls, keeping design and development working together even beyond the date a product is shipped. Marvel integrations can help you here too, as you can even embed <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marketplace.atlassian.com\/plugins\/com.marvelapp.jira.addon.marvelapp-for-jira\/cloud\/overview\">Marvel prototypes into JIRA <\/a>or <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marketplace.atlassian.com\/plugins\/com.marvelapp.confluence.addon.marvelapp-for-confluence\/cloud\/overview\">Confluence<\/a> for your development team to refer to.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Further reading:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.shopjessicabuckley.com\/blog\/automate-user-testing-process\/\">How To Automate Your User Testing Process<\/a><\/li>\n<li><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.shopjessicabuckley.com\/blog\/how-to-test-ux-design-early-process\/\">How To Test UX Design Early On In Your Process<\/a><\/li>\n<li><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.shopjessicabuckley.com\/blog\/resources-for-running-remote-design-sprint\/\">The best resources for running a remote design sprint<\/a><\/li>\n<li><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.shopjessicabuckley.com\/blog\/making-case-design-sprints\/\">Making the Case for Design Sprints<\/a><\/li>\n<li><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.shopjessicabuckley.com\/blog\/using-ux-design-skills-one-product-needs-most%e2%80%8a-%e2%80%8ayourself-2\/\">Using Your UX Design Skills on the One Product That Needs It Most\u200a\u2014\u200aYourself<\/a><\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">If you're not already using Marvel, give it a go today \u2013 be sure to check out our latest feature, <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.shopjessicabuckley.com\/handoff?utm_source=&amp;utm_medium=end-of-post-link&amp;utm_campaign=marvel-blog-advertising&amp;utm_content=handoffLink\">Handoff<\/a>, and see how we can help you bridge the gap between design and development:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post looks at 4 popular design methodologies and how they improve collaboration with agile development teams.<\/p>\n","protected":false},"author":76,"featured_media":12559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[485],"tags":[],"class_list":["post-12275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-thinking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"How to help teams bring design and development together to ensure processes deliver the aspired end product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shopjessicabuckley.com\/blog\/basics-design-sprints-jargon\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The basics of design sprints and other methodologies\" \/>\n<meta property=\"og:description\" content=\"How to help teams bring design and development together to ensure processes deliver the aspired end product.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shopjessicabuckley.com\/blog\/basics-design-sprints-jargon\/\" \/>\n<meta property=\"og:site_name\" content=\"Marvel Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marvelapp\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-25T12:18:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-22T09:07:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1882\" \/>\n\t<meta property=\"og:image:height\" content=\"1312\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marvelapp\" \/>\n<meta name=\"twitter:site\" content=\"@marvelapp\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"13 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/#organization\",\"name\":\"Marvel\",\"url\":\"https:\/\/www.shopjessicabuckley.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/marvelapp\",\"https:\/\/www.instagram.com\/marvelapp\/\",\"https:\/\/www.linkedin.com\/company\/marvel-app\/\",\"https:\/\/twitter.com\/marvelapp\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/06\/Logo-Light.png\",\"width\":1605,\"height\":1130,\"caption\":\"Marvel\"},\"image\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/#website\",\"url\":\"https:\/\/www.shopjessicabuckley.com\/blog\/\",\"name\":\"Marvel Blog\",\"description\":\"Ideas and words on user experience, design, collaboration and more\",\"publisher\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.shopjessicabuckley.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/basics-design-sprints-jargon\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2017\/09\/12.png\",\"width\":1882,\"height\":1312},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/basics-design-sprints-jargon\/#webpage\",\"url\":\"https:\/\/www.shopjessicabuckley.com\/blog\/basics-design-sprints-jargon\/\",\"name\":\"The basics of design sprints and other methodologies\",\"isPartOf\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/basics-design-sprints-jargon\/#primaryimage\"},\"datePublished\":\"2017-09-25T12:18:36+00:00\",\"dateModified\":\"2020-09-22T09:07:48+00:00\",\"description\":\"How to help teams bring design and development together to ensure processes deliver the aspired end product.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shopjessicabuckley.com\/blog\/basics-design-sprints-jargon\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/basics-design-sprints-jargon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/basics-design-sprints-jargon\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/#\/schema\/person\/1337c9c5832cfeda9a5ccf5371d24e19\"},\"headline\":\"The basics of design sprints and other jargon\",\"datePublished\":\"2017-09-25T12:18:36+00:00\",\"dateModified\":\"2020-09-22T09:07:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/basics-design-sprints-jargon\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/basics-design-sprints-jargon\/#primaryimage\"},\"articleSection\":\"Design Thinking\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shopjessicabuckley.com\/blog\/basics-design-sprints-jargon\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/#\/schema\/person\/1337c9c5832cfeda9a5ccf5371d24e19\",\"name\":\"Graeme Fulton\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4a29443acaa7dc0b9b9c6698f976168024ca960660df55b8b5661fc52fbb3c92?s=96&d=mm&r=g\",\"caption\":\"Graeme Fulton\"},\"description\":\"Designer, Writer and Developer at Marvel! Say hello on Twitter.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/posts\/12275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/comments?post=12275"}],"version-history":[{"count":0,"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/posts\/12275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/media\/12559"}],"wp:attachment":[{"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/media?parent=12275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/categories?post=12275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/tags?post=12275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}