{"id":1323,"date":"2016-04-04T08:57:08","date_gmt":"2016-04-04T07:57:08","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=1323"},"modified":"2020-08-14T12:13:49","modified_gmt":"2020-08-14T11:13:49","slug":"spotlight-dojo-app","status":"publish","type":"post","link":"https:\/\/www.shopjessicabuckley.com\/blog\/spotlight-dojo-app\/","title":{"rendered":"Spotlight – Dojo App"},"content":{"rendered":"

Sometimes things are so obvious, it\u2019s easy to miss them. Sometimes the best way through, or the simplest solution is right there. We spoke to Dojo<\/a> about why their app feels so fun and personable (spoiler: it\u2019s because they are fun and personable!), and how they built a tool just for them to do what they do best.<\/em><\/p>\n

Dojo App was created by a young, London-based team out of a shared need to discover new things to do and try beyond the local pub or nearest Starbucks. Unlike Timeout, Yelp! or Foursquare, Dojo App is deeply curated so as to offer just a neat selection to choose from. Plus, each recommendation is supplemented with aspirational photography and a write up from the Dojo team. Everything about Dojo feels chatty, charming, relevant and - in the best way - normal. It\u2019s not corporate, it\u2019s not so polished it\u2019s devoid of personality, it\u2019s not what you\u2019d expect.<\/p>\n

\u201cUber, CityMapper and Airbnb challenge conventions\u201d, explains Jamie Shoard<\/a>, the lead designer at Dojo. \u201cThey quickly made what they were doing seem obvious, and the old systems seem crazy\u201d. Like the people behind it, and the people it\u2019s for, Dojo operates on the belief that there\u2019s other ways of doing things. At every turn, swipe and flick, there\u2019s something surprising and fun - exactly how discovering a city should be.<\/p>\n