\u201cIf only I moved that column 5 pixels to the left.. then that would have made our design a success!\u201d \u2014 No designer ever.<\/p>\n
If we can all agree that the above statement is a bit nonsensical, then why does it come up so frequently? How do we get teams and organizations to stop focusing on the minutiae and, instead, focus on something bigger?<\/p>\n
When a non-designer thinks of design, what typically comes to mind? I imagine most people conjure up images of elegant UI\u2019s, beautiful animations, or thousands of post-it notes plastered around a room. If your organization views design this way, then you will continue to receive aesthetic and superficial feedback \u2014 becoming that truly dreaded term \u2018pixel pusher\u2019.<\/p>\n
\u201cI\u2019ve been amazed at how often those outside the discipline of design assume that what designers do is decoration \u2014 likely because so much bad design simply is <\/em>decoration. Good design isn\u2019t. Good design is problem solving.\u201d \u2014 'The Art & Science of Web Design' by Jeffrey Veen<\/span><\/p>\n When you look deeper into design, the actual designs, themselves, are just permutations behind the overall goal of design: problem solving<\/strong>. Design is about solving user problems and accelerating business objectives. So, to formally define objective-driven UX design, it is about solving user problems in the context of a business objective.<\/p>\nUse Design to Solve\u00a0Problems<\/h2>\n