{"id":14858,"date":"2018-05-14T11:01:29","date_gmt":"2018-05-14T10:01:29","guid":{"rendered":"https:\/\/marvel7077.wpengine.com\/?p=14858"},"modified":"2018-06-16T14:15:54","modified_gmt":"2018-06-16T13:15:54","slug":"shall-we-skype","status":"publish","type":"post","link":"https:\/\/www.shopjessicabuckley.com\/blog\/shall-we-skype\/","title":{"rendered":"Shall We Skype?"},"content":{"rendered":"<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1CB4LmGbZJGL7-ZqSN0jAqw.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1CB4LmGbZJGL7-ZqSN0jAqw.png\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">It\u2019s our third run in General Assembly. We know the drill. Let\u2019s get straight to business.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">The Brief<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Work in a team to identify problems and\/or opportunities with an <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">existing mobile application <\/strong>and utilise your knowledge to design a solution.<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">The Team<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Project Managing\/Research: Drew Yu<br \/>\nUX Researcher: Nicholas Gwee<br \/>\nProduct Research &amp; Design: Ivy Huang<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Tools<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">User research, UX, Sketch, usability testings<\/p>\n<h3 class=\"pageWrap pageWrap--s marginTop-l marginBottom-m c-black lineHeight-xl fontSize-xl fontWeight-5\">Project Duration<\/h3>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">2 weeks (due to the short period of time, the accuracy of project outcome is based on a smaller pool of user research and testing<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>In order to understand where Skype stands in the market and within their users, the team split into 3 types of research methods. We discussed a set of user survey and interview questions on Survey Monkey. Nicholas and Drew head off to speak to users while I dived into the internet to see what people are talking about on a worldwide scale.<\/em><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Skype Research<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The History<\/strong><br \/>\nSkype was one of the first few long-standing and successful telecommunications application software product that specialises in providing video chat and voice calls between computers, tablets and mobile devices via the Internet and to regular telephones. It was founded in 2003 by Niklas Zennstr\u00f6m, from Sweden, and Janus Friis, from Denmark. The Skype software was created by Estonians Ahti Heinla, Priit Kasesalu, and Jaan Tallinn.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Then VS Now\/strong&gt;<br \/>\nOn 10 May 2011, Microsoft Corporation acquired Skype Communications. Shortly after its acquisition, Microsoft began integrating the Skype service with its own products. In 2013, Microsoft phased out its long-standing Windows Live Messenger instant messaging service in favour of Skype. in the following year of 2014, Microsoft announced that in 2015, Lync would be replaced by Skype for Business.<\/strong><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">When we interviewed our users, more than 80% of them weren\u2019t aware that Skype was acquired by Microsoft. The most drastic change that was ever done to this application is probably the revamp in mid-2017<\/p>\n<div id='gallery-1' class='gallery galleryid-14858 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1gkxupFygNEcxC7nm7jmTag.png'><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"534\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1gkxupFygNEcxC7nm7jmTag.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-14861\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1gkxupFygNEcxC7nm7jmTag.png 700w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1gkxupFygNEcxC7nm7jmTag-600x458.png 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-14861'>\n\t\t\t\tGood old Skype VS\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1IkYjaRzskQR9f7Otp_8Z1Q.png'><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"544\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1IkYjaRzskQR9f7Otp_8Z1Q.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-14862\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1IkYjaRzskQR9f7Otp_8Z1Q.png 664w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1IkYjaRzskQR9f7Otp_8Z1Q-600x492.png 600w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-14862'>\n\t\t\t\tnew interface in 2017\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The radical revamp of Skype\u2019s interface and <a class=\"link link--blue fontWeight-4\"href=\"http:\/\/www.dailymail.co.uk\/sciencetech\/article-4562850\/Microsofts-Skype-draws-inspiration-Snapchat-big-redesign.html\">new list of features<\/a> wasn\u2019t too receptive by their long-term and loyal users. Microsoft\u2019s efforts to <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.theverge.com\/2017\/6\/1\/15723594\/microsoft-skype-redesign-features\">battle with other messaging services<\/a> have taken the lead for today\u2019s conversations was ruthlessly bashed by the internet (<a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.theverge.com\/2017\/7\/14\/15970430\/microsoft-skype-redesign-feedback\">Here<\/a>, <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/answers.microsoft.com\/en-us\/skype\/forum\/skype_prevandroms-skype_messms\/new-skype-update-is-horrible\/bcc5c863-6358-43d2-ab1b-b55ff97eba0d\">here<\/a> and <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.theinquirer.net\/inquirer\/news\/3013332\/microsofts-redesign-of-skype-is-really-upsetting-almost-everyone\">here<\/a>). The question is, <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>why<\/em><\/strong>?<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">What Microsoft says: <\/strong><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/www.skype.com\/en\/about\/\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Skype and Microsoft have big Dreams<\/strong><\/a><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><br \/>\n<\/strong><br \/>\nThey are bringing innovative technology to friends, family and colleagues everywhere. They will enable more people to connect in more ways that transform and enhance their lives. Skype is for doing things together, whenever you\u2019re apart. With Skype, you can share a story, celebrate a birthday, learn a language, hold a meeting, work with colleagues \u2014 just about anything you need to do together every day. You can use Skype on whatever works best for you \u2014 on your phone or computer or a TV with Skype on it.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Great dreams push you to go to great lengths. Microsoft\u2019s plans for Skype is rational and innovative while pushing their users to the modern era of technology. It all seems good and cool, so now, <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">what are the users saying and how are they behaving<\/strong>?<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\"><\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">User Survey &amp; Results<\/strong><br \/>\nThe team sent out an online questionnaire of 10 questions and collected 26 responses. The questions focuses on the type of communications app users are exposed to, their engagement with Skype and what they expected out of communication apps. In summary of our findings:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>The participants ranged from 20 to 40, <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">with 47.83%<\/strong> of them at the age of <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">25 to 35.<\/strong><\/li>\n<li>Many users used more than 3 communication apps.<\/li>\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">96.15% uses WhatsApp<\/strong>, 65.38% uses Facebook Messenger, 42.31% uses Skype and 38.46% uses Google Hangouts and Discord.<\/li>\n<li>29.17% uses Skype for personal only, 20.83% uses Skype for work only and <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">50% uses for work and personal<\/strong>.<\/li>\n<li>Less than 5% of the users engage in social media and sharing features in the current Skype app.<\/li>\n<li>Majority of the uses interchange between mobile app and desktop app, but only 8.33% uses mobile only.<\/li>\n<li>The most used features are <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">video calling (80.77%)<\/strong>, messaging (73.08%), audio calling (65.38%) and screen sharing (50.00%).<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">On top of that, we interviewed 9 users to find out their engagement, views, usage and experience with Skype. With the information we gathered from the user interviews, we listed them out on post-its and did an affinity mapping to identify the trends.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1lAqrzV6ss9qDV6XAerR_9g.jpeg\"><img decoding=\"async\" class=\"size-full wp-image-6580 aligncenter\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1lAqrzV6ss9qDV6XAerR_9g.jpeg\" title=\"\" alt=\"\" \/><\/a><\/p>\n<div id='gallery-2' class='gallery galleryid-14858 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1bNMsqNEMBOBfBG2pCti97Q.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"510\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1bNMsqNEMBOBfBG2pCti97Q.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1bNMsqNEMBOBfBG2pCti97Q.jpeg 685w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1bNMsqNEMBOBfBG2pCti97Q-600x447.jpeg 600w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1bjY0njs7h9QNk4gg-CYkBQ.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"508\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1bjY0njs7h9QNk4gg-CYkBQ.jpeg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-2-14866\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1bjY0njs7h9QNk4gg-CYkBQ.jpeg 686w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1bjY0njs7h9QNk4gg-CYkBQ-600x444.jpeg 600w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-14866'>\n\t\t\t\tAffinity Mapping\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1cqc_jBy85_j0uMFyTumsRA.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"507\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1cqc_jBy85_j0uMFyTumsRA.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1cqc_jBy85_j0uMFyTumsRA.jpeg 686w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1cqc_jBy85_j0uMFyTumsRA-600x443.jpeg 600w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The data that we got in our affinity mapping was quite sparse due to the vast number of communication apps available, differences in expectations and needs of users and level of engagement with the app. The results in summary:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Users recognised Skype as a <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">video call platform.<\/strong><\/li>\n<li>Users <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">primarily use WhatsApp for personal usage<\/strong> and i<strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">ntuitively recognise Skype as a work usage tool<\/strong>.<\/li>\n<li>Users are concern with how the bandwidth affects their call qualities, hence they use desktop for calls over mobile.<\/li>\n<li>The feature that users <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">valued and used the most<\/strong> in Skype is <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">video calling <\/strong>(single and group).<\/li>\n<\/ul>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Skype vs WhatsApp vs Facebook Messenger<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">With a sea of choices of communication apps available in the market, Skype, WhatsApp and Facebook Messenger emerged as the dominant market within our pool of users. In order to get a clear understanding of how each app function, I whipped up a screen flow heuristic evaluation of all 3 apps:<\/p>\n<div id='gallery-3' class='gallery galleryid-14858 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1dguJS4gQJjNf2oX_tXpOgg.png'><img loading=\"lazy\" decoding=\"async\" width=\"7355\" height=\"7629\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1dguJS4gQJjNf2oX_tXpOgg.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1dguJS4gQJjNf2oX_tXpOgg.png 7355w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1dguJS4gQJjNf2oX_tXpOgg-578x600.png 578w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1dguJS4gQJjNf2oX_tXpOgg-768x797.png 768w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1dguJS4gQJjNf2oX_tXpOgg-1446x1500.png 1446w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1dguJS4gQJjNf2oX_tXpOgg-32x32.png 32w\" sizes=\"auto, (max-width: 7355px) 100vw, 7355px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/15cqdo1uhkl8gqBXG8efO3A.png'><img loading=\"lazy\" decoding=\"async\" width=\"3935\" height=\"5702\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/15cqdo1uhkl8gqBXG8efO3A.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-3-14868\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/15cqdo1uhkl8gqBXG8efO3A.png 3935w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/15cqdo1uhkl8gqBXG8efO3A-414x600.png 414w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/15cqdo1uhkl8gqBXG8efO3A-768x1113.png 768w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/15cqdo1uhkl8gqBXG8efO3A-1035x1500.png 1035w\" sizes=\"auto, (max-width: 3935px) 100vw, 3935px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-14868'>\n\t\t\t\tSkype, WhatsApp and Facebook Messenger\u2019s heuristic evaluation.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1Tvm_6nCWwXablVbdf-SfNA.png'><img loading=\"lazy\" decoding=\"async\" width=\"2793\" height=\"1940\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1Tvm_6nCWwXablVbdf-SfNA.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1Tvm_6nCWwXablVbdf-SfNA.png 2793w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1Tvm_6nCWwXablVbdf-SfNA-600x417.png 600w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1Tvm_6nCWwXablVbdf-SfNA-768x533.png 768w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1Tvm_6nCWwXablVbdf-SfNA-1500x1042.png 1500w\" sizes=\"auto, (max-width: 2793px) 100vw, 2793px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The heuristic evaluation between the 3 apps can be summarised in the following points:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Skype<\/em><\/strong>:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Use of space\/padding is inconsistent \u2014 some have very tight spacing that makes it difficult to read, while others have a good distribution of space.<\/li>\n<li>Very poor visual hierarchy of font usage. Poor differentiation of headers, sub headers, main body text, CTA and icons.<\/li>\n<li>It is a form over function app at present.<\/li>\n<li>Some necessary features are a few screens deeper \u2014 users need to click to different screens to get to what they want. It can be a very frustrating process for the users.<\/li>\n<li>Redesigned icons is not as intuitive as global visual language.<\/li>\n<li>The way Skype delivers the functions does not align with user\u2019s expectations e.g \u201c+\u201d sign gives a dropdown menu of various functions instead of adding contacts.<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>WhatsApp:<\/em><\/strong><\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>The most attractive attribute of WhatsApp is the ease of use.<\/li>\n<li>The app does not have micro interactions and loads straight to the screen\/task, which makes it really quick and easy for users to know what they need\/want<\/li>\n<li>WhatsApp\u2019s UI allows users to get what they need to quickly. Good visual hierarchy fonts: Headers, sub headers, body text, text hints, CTAs. Users know where to look and where to click.<\/li>\n<li>It still fulfils its primary role as a communication app despite their integration of Moments.<\/li>\n<li>It does not have a group call option.<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>Facebook Messenger<\/em><\/strong><\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Clarity in UI, easy to use.<\/li>\n<li>Facebook Messenger is a different form of communication app from Skype and WhatsApp as it taps on the user\u2019s social media account and has features for gaming.<\/li>\n<\/ul>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Research Conclusion on\u00a0Skype<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">After a very detailed research of understanding Skype, we could see the logic behind its revamp and why users are overwhelmed with its changes. When Skype joined Microsoft, the business goal was shifted from its primary function as a communication tool to an application that engages with the user\u2019s lifestyle, events and activities. It was a bold move that many users were unable to comprehend as they were overwhelmed with the changes. However, it does not mean that it\u2019s a wrong move. In fact, Microsoft was trying to push its users to a modern era, and this is necessary for any business development or user\u2019s benefits of keeping up with the advancement in technology.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">What went wrong here is how the features were positioned. The UI design became modern and in line with the still-popular flat design trend, but was at the sacrificed of the visual hierarchy and usability of the app. It was also a radical change for their long-term users. Users now need to go through more screens to access a feature. Basic functions like adding a contact has more than 3 ways to do it, and advance features like conversation translator are buried and not easily discoverable by users. Multiple fancy micro interactions reminds users that their \u201cactions are loading\u201d.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Key User Frustrations<\/strong><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">With all these complications, users might find it difficult to navigate through the apps and get what they need to be done fast. Currently, most users do not have a clear sense of what or where the features are in Skype. Current users had to take the time to relearn the app while new users express their frustrations on how complicated it is as compared to other communication apps. Both parties take many steps to accomplish their goals.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Our Solution<\/strong><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The solution to this problem will be to study what the are the basic needs of the users and making them easy to understand and readily accessible without moving from screens to screens. Improving the UI and visual hierarchy will help users to digest the information they need and learn how to use the app in a shorter time. Hence, we will design an update to the app that <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">provides a better user flow for our users through a reorganised user interface, and a reorganisation of key elements.<\/strong><\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">User Personas<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">With our research and analysis in place, the team gathered for the next step. We formulated our user personas from the user research and affinity mapping: <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Soo Kee Yong<\/strong> and <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Priscilla Eng<\/strong> (pun intended).<\/p>\n<div id='gallery-4' class='gallery galleryid-14858 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1BcB208cwCmlnTE6ddMj39w.png'><img loading=\"lazy\" decoding=\"async\" width=\"1604\" height=\"1045\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1BcB208cwCmlnTE6ddMj39w.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-4-14870\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1BcB208cwCmlnTE6ddMj39w.png 1604w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1BcB208cwCmlnTE6ddMj39w-600x391.png 600w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1BcB208cwCmlnTE6ddMj39w-768x500.png 768w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1BcB208cwCmlnTE6ddMj39w-1500x977.png 1500w\" sizes=\"auto, (max-width: 1604px) 100vw, 1604px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-4-14870'>\n\t\t\t\tTemplate by <a href=\"https:\/\/www.sketchappsources.com\/contributor\/jasonfallas\">Jason\u00a0Fellas<\/a>.\n\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1-mSmMmvPhbAHY8UvARzZuw.png'><img loading=\"lazy\" decoding=\"async\" width=\"1604\" height=\"1045\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1-mSmMmvPhbAHY8UvARzZuw.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1-mSmMmvPhbAHY8UvARzZuw.png 1604w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1-mSmMmvPhbAHY8UvARzZuw-600x391.png 600w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1-mSmMmvPhbAHY8UvARzZuw-768x500.png 768w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1-mSmMmvPhbAHY8UvARzZuw-1500x977.png 1500w\" sizes=\"auto, (max-width: 1604px) 100vw, 1604px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The users can be defined as the following:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Soo Kee Yong<\/strong>: Long-term Skype user who works as an illustrator with multiple clients across the globe. Uses Skype messaging, video and voice call to communicate with his clients.<\/li>\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Priscilla Eng<\/strong>: Young and energetic international student away from her friends and families. Uses Skype audio and video calls to stay connected with her loved ones. Also a social media enthusiast.<\/li>\n<\/ul>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">User Journey<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">After coming up with the user personas, we proceed to discuss the redesigning of Skype app. We came up with a list of scenarios of our user\u2019s frustrations and how we would go about solving it. The solutions are in the form of screen flows and rough sketches of wireframe.<\/p>\n<div id='gallery-5' class='gallery galleryid-14858 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1zKXA0aPKcPl8nKvCX46Jyg.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"1510\" height=\"771\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1zKXA0aPKcPl8nKvCX46Jyg.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1zKXA0aPKcPl8nKvCX46Jyg.jpeg 1510w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1zKXA0aPKcPl8nKvCX46Jyg-600x306.jpeg 600w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1zKXA0aPKcPl8nKvCX46Jyg-768x392.jpeg 768w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1zKXA0aPKcPl8nKvCX46Jyg-1500x766.jpeg 1500w\" sizes=\"auto, (max-width: 1510px) 100vw, 1510px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1mSE0XeyCs1q7pXs2R1p6WQ.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1006\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1mSE0XeyCs1q7pXs2R1p6WQ.jpeg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-5-14873\" srcset=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1mSE0XeyCs1q7pXs2R1p6WQ.jpeg 1600w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1mSE0XeyCs1q7pXs2R1p6WQ-600x377.jpeg 600w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1mSE0XeyCs1q7pXs2R1p6WQ-768x483.jpeg 768w, https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1mSE0XeyCs1q7pXs2R1p6WQ-1500x943.jpeg 1500w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-5-14873'>\n\t\t\t\tProblem scenarios, proposed solutions and wireframes of Soo Kee Yong + Priscilla Eng.\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">While working on this, we discovered that Skype made an update to their app with multiple improvements in their UI that we intended to design. Despite the new update, a number of usability problem still persisted. We had a discussion and decided to stick to the current UI instead of redesigning the app.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We also noticed that there were several cross over in their pain points despite that being different individuals. Hence, I created the following user experience map that is applicable to our pool of users who shared a common goal of using Skype to communicate through text messaging, audio call or video call:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1WPOc5Ib5p6lWiM7MpgU7pQ.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1WPOc5Ib5p6lWiM7MpgU7pQ.png\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">With our research in place, I proceeded with a high-fi prototyping of our new Skype mobile app.<\/p>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">The New\u00a0Design<\/h2>\n<div id=\"attachment_6580\" style=\"width: 3980px\" class=\"wp-caption aligncenter\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/13u8rk4xRM9Dw0lcdbVPYbQ.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6580\" class=\"wp-image-6580 size-full\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/13u8rk4xRM9Dw0lcdbVPYbQ.png\" alt=\"\" width=\"3970\" height=\"2168\" \/><\/a><p id=\"caption-attachment-6580\" class=\"wp-caption-text\">Skype Redesign. \u00a0Template by <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/dribbble.com\/shots\/1887826-Perspective-Dribbble-App-Screens-Mock-Up\">Jordi\u00a0Manuel<\/a>.<\/p><\/div>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Some major changes made in our redesign:<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Removing barriers in user flow:<\/strong><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1H39d4CaiUHJ_Hkm8b9luMQ.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1H39d4CaiUHJ_Hkm8b9luMQ.gif\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>In the current version, users can\u2019t add another user in the call screen. This barrier is removed and now users can add another person to the call even if the first line did not pick up. We understand that this might be a technical issue but it is one of the most highlighted problems raised by our users that we think should be resolved.<\/li>\n<li>Users can now share their screen, record conversation videos and audio calls.<\/li>\n<li>Notification bell on the top left hand corner is replaced with app settings (previously together with profile settings). It is redundant as all notifications can be accessed with the bottom navigation.<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Do it now, do it quickly:<\/strong><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1ryCuzWLHeKZSB5jJsaey7g.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1ryCuzWLHeKZSB5jJsaey7g.gif\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1Mw8XurIK7oA78yiQvZ0FEA.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1Mw8XurIK7oA78yiQvZ0FEA.gif\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1M-p0scWBX9dbNrZSvZw2xQ.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1M-p0scWBX9dbNrZSvZw2xQ.gif\" title=\"\" alt=\"\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Quick access (left), group actions (center), chat tabs\u00a0(right).<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>A quick access button can be triggered by clicking on the profile picture in the chat screen. Users can do an audio call, video call, message and view user\u2019s profile.<\/li>\n<li>Long press gesture is introduced and it triggers group selection actions e.g mute, delete, pinning.<\/li>\n<li>Quick button for adding contacts is included, which was previously missing.<\/li>\n<li>Users now have 2 tabs of \u201cChats\u201d and \u201cGroup Chat\u201d to differentiate their chat groupings, a feature that is lacking in WhatsApp and Facebook Messenger.<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Skype Translator:<\/strong><\/p>\n<div id='gallery-6' class='gallery galleryid-14858 gallery-columns-3 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1EKcaw4CKVsNO6T4dz2sC7g.gif'><img loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"510\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1EKcaw4CKVsNO6T4dz2sC7g.gif\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1d-XabAxy_N2aVIco9y5vOQ.gif'><img loading=\"lazy\" decoding=\"async\" width=\"288\" height=\"512\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1d-XabAxy_N2aVIco9y5vOQ.gif\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-6-14881\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-6-14881'>\n\t\t\t\tCurrent app\u2019s translator (left), our proposed translator (center), revised translator after usability testing (left).\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1S3daPyjk3Re9QD4yHoAbFg.gif'><img loading=\"lazy\" decoding=\"async\" width=\"288\" height=\"512\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1S3daPyjk3Re9QD4yHoAbFg.gif\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Skype Translator can be accessed from individual chat windows by clicking the \u201c+\u201d button, instead of it being buried in another user\u2019s profile.<\/li>\n<li>Skype Translator now works as the app system, instead of a chat bot as a third party participant to the chats.<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Customisation:<\/strong><\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Users can now personalise their profile banners with colours and images, which is one of the most requested feature from our user interviews.<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Better visual hierarchy, easier for your eyes:<\/strong><\/p>\n<div id='gallery-7' class='gallery galleryid-14858 gallery-columns-4 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1DHda603yY3-9b0mGIeorFA.png'><img loading=\"lazy\" decoding=\"async\" width=\"565\" height=\"361\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1DHda603yY3-9b0mGIeorFA.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1-LIvDvUw4_VY08Um5qFcdg.png'><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"361\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1-LIvDvUw4_VY08Um5qFcdg.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1m9FlsN5LDgsg9HZP-3vYPQ.png'><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"369\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1m9FlsN5LDgsg9HZP-3vYPQ.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1Dv2Q4OOSXRmFfziV5mPmCA.png'><img loading=\"lazy\" decoding=\"async\" width=\"546\" height=\"358\" src=\"https:\/\/www.shopjessicabuckley.com\/wp-content\/uploads\/2018\/05\/1Dv2Q4OOSXRmFfziV5mPmCA.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>Contacts list is redesigned with lesser tabs and better visual hierarchy.<\/li>\n<li>Highlights screen is completely redesigned to allow users to browse efficiently and pleasantly.They can view by users of view by timeline.<\/li>\n<\/ul>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Usability Testing<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">With our prototype in place, we conducted a series of usability testing. We gave our participants Soo Kee Yong\u2019s persona. Users have to complete 12 tasks. Some tasks are specific instructions, while some are more conversational and feedback based.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The Results<br \/>\n<\/strong>After testing 4 users, we noticed a trend of consistent fail rate. We decided to pause the tests and make iterations before we proceed for another round of testing.<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">Usability tests: <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">4 users<\/strong><br \/>\nAverage time take: <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">15.5 mins<\/strong><br \/>\nSuccessful rate: <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">53.1%<\/strong><\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">From the results sheet above, the 3 tasks had extremely low success rates. We identified the errors and made the following iterations:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">1) Where to sign out (0%)<\/strong><br \/>\nSign out was set under profile, but users head to settings intuitively for sign out. We migrated the sign out button to settings.<\/li>\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">2) Dropdown button at call window (0%)<\/strong><br \/>\nThe drop down button was a downward pointing arrow, but users did not realised that it is an actionable button. Hence, we changed it to the 3 dot, which is a more conventional and widely recognised CTA.<\/li>\n<li><strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">3) Where to launch Translator (25%)<br \/>\n<\/strong>The Skype translator button was originally placed in the \u201c+\u201d button, but users head to the 3 dot to launch translator. A few users feedback that the \u201c+\u201d was more of adding something into the conversation. We shifted the translator to 3 dots.<\/li>\n<\/ul>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">We did another around of testing with new users and saw a significant improvement in our results:<\/p>\n<blockquote class=\"pageWrap pageWrap--s position-relative marginTopBottom-l breakPointM-marginTopBottom-xl\"><div class=\"blog-quote-before position-absolute bg-marvel\"><\/div><div class=\"tweet-quote blog-quote-after position-absolute bg-marvel cursor-pointer transitionDuration-l transitionProperty-all transitionTimingFunction-cv-easeOutCircular scaleUp--hover zi-weak\"><svg class=\"fill-white opacity-0 pointerEvents-none position-absolute pinCenter transitionProperty-all transitionTimingFunction-easeInOut\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\"><path d=\"M24,2.37a9.64,9.64,0,0,1-2.83.79A5,5,0,0,0,23.34.37a9.72,9.72,0,0,1-3.13,1.23A4.86,4.86,0,0,0,16.62,0a5,5,0,0,0-4.8,6.2A13.87,13.87,0,0,1,1.67.92,5.13,5.13,0,0,0,3.19,7.67,4.81,4.81,0,0,1,1,7a5,5,0,0,0,3.95,5,4.82,4.82,0,0,1-2.22.09,4.94,4.94,0,0,0,4.6,3.51A9.72,9.72,0,0,1,0,17.73,13.69,13.69,0,0,0,7.55,20c9.14,0,14.31-7.92,14-15A10.17,10.17,0,0,0,24,2.37Z\"\/><\/svg><\/div><p class=\"blog-quote position-relative textAlign-center c-marvel\"><span class=\"blog-quote-text transitionDuration-l transitionProperty-all transitionTimingFunction-easeInOut\">Usability tests: <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">4 users<\/strong><br \/>\nAverage time take: <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">13.9 mins<\/strong><br \/>\nSuccessful rate: <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">82.8%<\/strong><\/p><\/span><\/blockquote>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">The success rate of those 3 questions increased by the following:<\/p>\n<ul class=\"pageWrap pageWrap--s list list--unordered marginBottom-l lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">\n<li>1) Where to sign out: 0% &gt;<strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"> 62.5%<\/strong><\/li>\n<li>2) Dropdown button at call window:<strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"> 0% &gt; 75%<\/strong><\/li>\n<li>3) Where to launch Translator: <strong class=\"c-slate lineHeight-l fontSize-l fontWeight-5 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">0% &gt; 62.5%<\/strong><\/li>\n<\/ul>\n<h2 class=\"pageWrap pageWrap--s marginTop-xl marginBottom-l c-black lineHeight-xl fontSize-xl fontWeight-5 breakPointM-lineHeight-xxl breakPointM-fontSize-xxl\" style=\"margin-left: auto; margin-right: auto;\">Next Steps<\/h2>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">As user experience designers and product designers, we would love to develop a fully functional prototype and conduct more interviews and usability tests in order to discover more issues with the current development and iterate them. Problems such as ambiguity of icons still exist in our second iteration. More discussion is required to further improve the usability of the app.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">Skype is an app with very large user pool and a lot of potential, but most users aren\u2019t aware of the full features that Skype provides, especially social features such as Highlights, Events, etc. We recommend launching marketing campaign(s) to raise product awareness. With more users, there will be a wider database for future testings and development. Features with low usage will require data and click-through-rates to justify if these features should be retained to optimise app maintenance.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\">That\u2019s all folks, stay tuned for the next project.<\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><a class=\"link link--blue fontWeight-4\"href=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1jEuJ0hKkL_YwWDAQ4s8w2Q.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6580\" src=\"https:\/\/marvel7077.wpengine.com\/wp-content\/uploads\/2018\/05\/1jEuJ0hKkL_YwWDAQ4s8w2Q.gif\" \/><\/a><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><em>This article was originally published on <a class=\"link link--blue fontWeight-4\"href=\"https:\/\/uxplanet.org\/shall-we-skype-de8167784ed\">Ivy's Medium page<\/a>.<\/em><\/p>\n<p class=\"pageWrap pageWrap--s marginBottom-m paddingBottom-s c-slate lineHeight-l fontSize-l fontWeight-3 breakPointM-fontSize-xl breakPointM-lineHeight-xl\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s our third run in General Assembly. We know the drill. Let\u2019s get straight to business. The Brief Work in a team to identify problems and\/or opportunities with an existing mobile application and utilise your knowledge to design a solution. The Team Project Managing\/Research: Drew Yu UX Researcher: Nicholas Gwee Product Research &amp; Design: Ivy Huang Tools User research, UX,&#8230; <a class=\"link link--blue fontWeight-4\" href=\"https:\/\/www.shopjessicabuckley.com\/blog\/shall-we-skype\/\">Read More &#65515;<\/a><\/p>\n","protected":false},"author":225,"featured_media":14902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-14858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viewpoint"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Work in a team to identify problems and\/or opportunities with an existing mobile application and utilise your knowledge to design a solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shopjessicabuckley.com\/blog\/shall-we-skype\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shall We Skype? 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| Marvel Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/shall-we-skype\/#primaryimage\"},\"datePublished\":\"2018-05-14T10:01:29+00:00\",\"dateModified\":\"2018-06-16T13:15:54+00:00\",\"description\":\"Work in a team to identify problems and\/or opportunities with an existing mobile application and utilise your knowledge to design a solution.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shopjessicabuckley.com\/blog\/shall-we-skype\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/shall-we-skype\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/shall-we-skype\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/#\/schema\/person\/36a05e225223cc4adf57523abc2c1145\"},\"headline\":\"Shall We Skype?\",\"datePublished\":\"2018-05-14T10:01:29+00:00\",\"dateModified\":\"2018-06-16T13:15:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/shall-we-skype\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/shall-we-skype\/#primaryimage\"},\"articleSection\":\"Viewpoint\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shopjessicabuckley.com\/blog\/shall-we-skype\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/#\/schema\/person\/36a05e225223cc4adf57523abc2c1145\",\"name\":\"Ivy Huang\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.shopjessicabuckley.com\/blog\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ade55c4f30f3842e727faa3dfd1de94045e4cb31c8f308cff9fce7dbf6277dd3?s=96&d=mm&r=g\",\"caption\":\"Ivy Huang\"},\"description\":\"User Experience designer who has a guilty pleasure of crafting beautiful interfaces. www.i-vyh.com.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/posts\/14858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/comments?post=14858"}],"version-history":[{"count":0,"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/posts\/14858\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/media\/14902"}],"wp:attachment":[{"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/media?parent=14858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/categories?post=14858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopjessicabuckley.com\/blog\/wp-json\/wp\/v2\/tags?post=14858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}