Animated effects are typically thought of by designers as something that improves the user experience, but overall doesn\u2019t add much value. As a result, adding motion to design is often happens at the end of the product design process, as a final lipstick.<\/p>\n
But what if we rethink the way we implement animation and use it as a foundation for our designs? In this article, I\u2019ll describe when and how to apply motion to create emotions.<\/p>\n
Side note: <\/em>For the purpose of this article, I stay away from using the word \u2018delight<\/em>\u2019 to describe animation. The reason why \u2018delight<\/em>\u2019 is a wrong word in the context of emotions is that the same animated effect can delight one group of users and annoy another group of users.<\/p>\n Every experience is a narrative. No matter what kind of app or website you\u2019re working on, there\u2019s something specific message you want to deliver to your users or visitors. The goal of designers is to deliver the story in the most efficient and effective way.<\/p>\nUse animation to tell\u00a0stories<\/h2>\n